From cookies to consent: Harnessing first-party data to drive contextual targeting success @ Digital Marketing Asia
Utilising AI algorithms and machine learning models for vast amounts of data analysis to identify contextual cues. Enabling the delivery of tailored ad experiences, improved targeting precision, and increased relevance.
Integration of first-party data and alternative tracking methods, and prioritising the collection and utilisation of first-party data to gain valuable insights. Explore alternative tracking methods such as contextual targeting and unique identifiers.
Developing robust data governance frameworks and stringent data quality controls to ensure the integrity and security of first-party data assets. Implementing cutting-edge data visualisation to extract meaningful and actionable insights.
